Freedom Boat Club has named George Biastre Jr. as membership director.
Biastre will be based at Julington Creek Marina in Jacksonville, Fla. He will work closely with existing members and cultivate relationships with new and prospective members.
The company said he will be in charge of developing and implementing membership plans and creating member events, and will serve as the liaison between members and other Freedom Boat Club locations around the country.
Biastre grew up in Jacksonville, and his love of the water dates from childhood.
Biastre worked in family-owned bike shops and hardware stores as a teen and worked as a general contractor’s assistant and in the airport car rental business while earning a bachelor’s degree from the University of North Florida.
After college, he managed corporate accounts for a travel agency business and spent a decade in the tourism marketing industry, where he helped local, state and regional destinations attract new visitors and increase visitor spending.
Most recently, he served as publisher of several tourist publications, worked as the manager of business and audience development for a business magazine and was the director of marketing for a technology company. He has also been involved in real estate investment.