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Freedom Boat Club Reaches 50,000 Members


Freedom Boat Club will surpass 50,000 memberships this week, according to parent company Brunswick Corp.

Through organic growth and via acquisitions, Freedom Boat Club has more than doubled its memberships, locations and number of boats since Brunswick acquired the business in 2019, the parent said in a statement yesterday.

Freedom’s “contribution to Brunswick’s top-line is anticipated to double in 2022” versus last year, the statement said.

“With an expanding company operated footprint and a talented and committed network of franchisee partners committed to growing Freedom, we will be expanding our presence in existing markets and entering new markets around the world,” said Brunswick CEO David Foulkes. “We believe this club model provides a high-quality, convenient and differentiated experience, and has a long runway for growth.”

Brunswick’s recurring revenue businesses provide more than 40 percent of total company earnings, and the company has a goal for that portion to exceed 50 percent by 2025, the company said. 



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