Skip to main content

Furuno mourns longtime U.S. regional manager

Butch Weghorst 

Butch Weghorst 

Longtime Furuno USA employee and industry veteran Butch Weghorst died Friday. He was 72.

Weghorst was Furuno USA’s Gulf of Mexico regional manager from 1984 to 2016, working closely with dealers who he not only called customers, but also friends.

“Butch Weghorst represented Furuno for 32 years and for that entire time was a consummate professional and a model for how to sell and support a product line,” the company said. “Everyone at Furuno has wonderful memories of Butch and they will all greatly miss his friendship, professionalism and sense of humor.

Weghorst started his marine electronics career in the 1960s as a U.S. Navy radioman and he proudly wore his radioman’s ring in memory of that service. After the Navy, Weghorst worked in the Houston area, with stints at Gulf Radiotelephone, Krupp-Atlas and other companies of the time.

Weghorst’s Furuno career started when he was a representative for Promar in the 1970s. He worked as a Konel and then a Furuno rep with Promar in the Gulf and Rivers region after Furuno USA was founded in 1978. In 1984 Furuno USA hired Weghorst as a regional manager for the Gulf region.

Furuno calls Weghorst’s history with the company “legendary.”

“His driving log alone details hundreds of thousands of miles spent in the company ‘Crown Vic,’ a car that was prized by a generation of regional managers,” the company said.

Weghorst spent many days with Furuno product engineers on the inland rivers, working to improve short-range target performance on multiple generations of Furuno radars.

Furuno’s Japanese staff affectionately called him "Butchie-san" or referred to him as "Clint Eastwood.”

A memorial service will be held on Friday at 10 a.m. at the Scott Funeral Home in Alvin, Texas.



Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.


DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.


NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.


Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.


Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.


RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.


An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .