Skip to main content

GE Capital invests in certified-dealer program

GE Capital's recently announced contribution to the Grow Boating effort will be dedicated to the Five Star Dealer Certification Program.

“We’ve invested a lot in that. We just believe in and do business with a lot of dealers who are in the process of becoming certified,” GE Capital marine group president Bruce Van Wagoner told Soundings Trade Only. “We felt it appropriate to show support through Grow Boating.”

With fewer dealers, reduced market share and roughly the same number of builders, Van Wagoner says the industry understands the value of the distribution network.

The program is seeing a rise in interest from dealers, an indicator that things are rebounding for marine businesses, program director Terry Leitz told Trade Only.

“We retained a good level of dealers through the recession and we’re starting to get some back,” Leitz said. “We’re starting to see more interest.”

Certified dealers make up only 11 or 12 percent of all dealers, but those dealers account for about 35 percent of marine sales, says Bob Williams, president and CEO of Five Star Solutions, the company that manages the program.

Williams unveiled some new features last week at the Marine Dealer Conference & Expo in Orlando, Fla. The “Best Practices” have been drilled down by department so dealers can more easily access the areas most applicable to them.

“It’s all broken up by area in there and it all came from other certified dealers,” Williams said at an awards luncheon Wednesday at the dealer conference.

The program also has reduced the process of certification by one third for those who become certified for the third year in a row, as well as for subsequent years.

Because websites are constantly changing, the website review process has been expanded, Williams said.

Click here for more about the dealer certification program.

— Reagan Haynes

Related

FUTURE-ANGLERS

FAF Brings New Anglers into the Fold

The nonprofit organization will leverage Giving Tuesday on Nov. 29 to raise funds for its grassroots fishing and boating participation efforts.

1_NAOS.YACHTS.EXPANDS

Naos Yachts Plans New Offices

The San Francisco Bay area location will expand the dealer’s midcoast footprint and help grow its Groupe Beneteau, Lagoon, Neel, CNB Yachts, Four Winns and Wellcraft brands.

1_THANKSGIVING

Trade Only Today Returns Monday

The e-newsletter will not publish Thursday, Nov. 24, and Friday, Nov. 25, in observance of the Thanksgiving holiday.

CORRECT-CRAFT-ORPHANAGE

Correct Craft Gives Back

Employees spent a day serving at the Florida United Methodist Children’s Home, impacting more than 500 kids in need.

1_GH.ELECTRIC.HOIST

GH Motion Launches All-Electric Lift

The GH70e mobile boat lift is powered by a modular solar/battery system and has a 65-ton capacity.

1_PULSE.PING

Dealers: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

1_NMMA-CANADA

NMMA Canada President Steps Down

NMMA Canada president Sara Anghel is leaving the recreational boating trade group after nearly 15 years of service.

1_DEALER.OUTLOOK

Ohio Ordered To Get Serious About Algae

Many are applauding a judge’s proposed consent decree that will serve as a roadmap to address western Lake Erie’s chronic algal blooms.