CDF’s contribution will directly affect one of Grow Boating’s core strategic programs, Marine Five Star Dealer Certification (MFSDC), which features a set of standards for dealers to attain and provides tools that enable participants to enhance the retail experience.
The funds will be used to create an MFSDC consumer awareness campaign to generate a stronger understanding of the benefits of purchasing from, and doing business with, a Marine Five Star Certified dealer.
“CDF’s support of the MFSDC program and Grow Boating shows its commitment to improving industry and dealer performance,” Grow Boating chairman Joe Lewis said in a statement. “CDF is helping MFSDC enhance the consumer experience through formal processes such as continuous improvement and best-practice sharing, which can contribute to more sales and stronger, more profitable dealerships.”
CDF provides inventory financing solutions, service and business intelligence to manufacturers and dealers of marine products. This type of arrangement, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of boats and related products from manufacturers.
“CDF has been in the marine industry for more than 50 years, and supporting the Grow Boating initiative is one way we support dealers and manufacturers,” CDF’s marine president, Bruce Van Wagoner, said in a statement. “We also believe in the MFSDC program. In fact, more than 190 of our customers are certified and experiencing its benefits.”
“We are grateful for CDF’s contribution to this important initiative. It really shows dedication to our industry,” Ben Speciale, Yamaha Marine Group president and a member of the Grow Boating board of directors, said in a statement.
“We know that MFSDC works to grow sales for dealers, and we appreciate CDF’s contribution to helping us continue to educate consumers about the benefits of working with certified dealers,” Mike Shedivy, Mercury Marine marketing leader and a member of the Grow Boating board, said in a statement.
Click here for more information on the Grow Boating initiative.