Skip to main content

GE Capital making contribution to Grow Boating

Grow Boating Inc. announced today that GE Capital’s Commercial Distribution Finance business is the latest industry stakeholder to make a contribution in support of the industrywide initiative.

CDF’s contribution will directly affect one of Grow Boating’s core strategic programs, Marine Five Star Dealer Certification (MFSDC), which features a set of standards for dealers to attain and provides tools that enable participants to enhance the retail experience.

The funds will be used to create an MFSDC consumer awareness campaign to generate a stronger understanding of the benefits of purchasing from, and doing business with, a Marine Five Star Certified dealer.

“CDF’s support of the MFSDC program and Grow Boating shows its commitment to improving industry and dealer performance,” Grow Boating chairman Joe Lewis said in a statement. “CDF is helping MFSDC enhance the consumer experience through formal processes such as continuous improvement and best-practice sharing, which can contribute to more sales and stronger, more profitable dealerships.”

CDF provides inventory financing solutions, service and business intelligence to manufacturers and dealers of marine products. This type of arrangement, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of boats and related products from manufacturers.

“CDF has been in the marine industry for more than 50 years, and supporting the Grow Boating initiative is one way we support dealers and manufacturers,” CDF’s marine president, Bruce Van Wagoner, said in a statement. “We also believe in the MFSDC program. In fact, more than 190 of our customers are certified and experiencing its benefits.”

“We are grateful for CDF’s contribution to this important initiative. It really shows dedication to our industry,” Ben Speciale, Yamaha Marine Group president and a member of the Grow Boating board of directors, said in a statement.

“We know that MFSDC works to grow sales for dealers, and we appreciate CDF’s contribution to helping us continue to educate consumers about the benefits of working with certified dealers,” Mike Shedivy, Mercury Marine marketing leader and a member of the Grow Boating board, said in a statement.

Click here for more information on the Grow Boating initiative.

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.