Global Eagle Entertainment, a provider of connectivity and media to the airline, maritime and remote mobility markets, entered into a global distribution agreement between Global Eagle Entertainment’s Entertainment in Motion and The QYOU, a provider of curated and hosted online short-form content.
The broad-based deal gives Global Eagle Entertainment and its affiliated companies access to The QYOU catalog and new production targeting distinct passengers with peppy morning, family afternoon and late-night styled content.
The video segments will cover categories that include extreme sports, artist spotlights, dance, beauty and comedy. Content will be accessible on airline seatback portals and personal entertainment devices enabled by airlines and cruise liners.
The agreement grants exclusive and worldwide airline and maritime distribution rights and non-exclusive distributions rights in other U.S. and Canada non-theatrical markets.
“We’re excited to partner with GEE to deliver world-class digital content to audiences inflight and at sea,” The QYOU president and co-founder Curt Marvis said in a statement. “GEE’s airline and maritime passenger reach, coupled with our current viewership, will solidify us as the leaders in the ‘Video Everywhere’ market.”
“The addition of The QYOU is our first agreement for native digital content, which is exploding in popularity,” GEE vice president of content distribution Neal Rothman said. “This new catalog further diversifies the content offered to our customers and allows us to stay ahead of shifting viewership trends.”