GPS provider adds sales reps

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Bad Elf, manufacturer of Apple-approved accessories that enable the iPod touch, iPhone and iPad to receive real-time GPS data on board via satellite, names ComMar Sales and Coast Marine Marketing to represent the Bad Elf product line on the East and West coasts, respectively.

Bad Elf said its GPS does not rely on cell tower assistance to achieve a lock or to determine position. The Bad Elf units include a high-performance satellite receiver and antenna that receive data directly from the GPS satellites.

Locking on to as many as 15 satellites, a Bad Elf unit supplies GPS data up to 10 times a second that can be accurate to within 9 feet, the company said. This also means users will improve their GPS lock on the water beyond cellphone coverage areas.

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