Grande Yachts opens facility and signs deals with builders

Author:
Updated:
Original:

Grande Yachts International opened a new full-service boating facility at the Riverwalk on the Cape Fear River in Wilmington, N.C., and signed long-term agreements with two builders.

The North Palm Beach, Fla., dealer signed a long-term agreement with Riviera Marine that includes Riviera and Belize motoryachts and covers southeast Florida and the Carolina markets.

Additionally, Grande Yachts signed a long-term agreement with Belzona Marine Products of Miami for the Chesapeake Bay and North Carolina markets. Belzona is a new U.S. builder of outboard boats that offers two models in the 32-foot range — a center console and a walkaround.

“Our new Carolinas office is the perfect blend to our existing coverage up and down the East Coast,” Grande Yachts president and owner Bryan Braley said in a statement. “Our roots are deep in North Carolina and we have had plans to be here for several years.”

Wilmington office general manager Dennis Smith has been a Wilmington resident for more than a decade and is a lifelong boater who brings more than 20 years of yacht sales and customer service experience.

The Wilmington office directly represents Belzona Marine, Carver Yachts, Marquis Yachts, and Riviera and Belize motoryachts.

Grande Yachts said Riviera, of Queensland Australia, is the largest boatbuilder in the Southern Hemisphere and it builds luxury boats from 36 to 85 feet in sedan, flybridge and sportfish models.

“As we reviewed our business through 2013 and considered where we want to go with our company, we felt the Riviera product and management philosophies were in line with our business plan,” Braley said.

Belize, a new brand of motoryachts, is part of the agreement. Two 54-foot models, a 54 Sedan and a 54 Daybridge, debuted in the United States last year.

“The Belize motoryacht product extends some unique characteristics to boating that we are finding boaters are looking for today,” Braley continued. “The quality is uncompromised and we are able to bring a thorough boating experience to our customers — something that is in line with our business principles.”

“We are very excited to partner with Belzona,” Braley added. “They have a strong product offering that fits very well into our suite of products.”

Belzona holds a patent on an “Easy Opening Sliding Door” for both the port and starboard sides. Belzona’s 32-foot walkaround features a full cabin, including a separate head with a stall shower and galley. Belzona is working on new models from 20 to 30 feet and expanding its portfolio above 32 feet.

“Long-term dealer agreements are not part of our business plan,” Belzona lead designer Karl Boehler said, “but Grande Yachts made a significant commitment to our company and they are proving to be the type of dealer partners we want to associate our brand with.”

Related

ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.