Great Lakes Scuttlebutt magazine owner Kyle Publications hired David Levesque, former director of business development for the Kanberra Group, to lead the development of the company’s new marine marketing solutions group.
Kyle Publications said Levesque was the brand architect behind the highly successful Kanberra products.
“Kyle Publications has long been driven to identify developing trends in marketing and be among the leaders in introducing these trends to the marine industry through Great Lakes Scuttlebutt magazine. Having David aboard not only adds a dynamic layer to our publication, but is the final piece needed to deliver our innovative marketing approach to the global marine industry through our new company, Marine Marketing Solutions,” Kyle Publications CEO and Great Lakes Scuttlebutt publisher Erik Kyle said in a statement.
“Great Lakes Scuttlebutt magazine and Kyle Publications is as highly respected as they come in marine media and I’m thrilled to blend my skills with Erik’s vision as we craft the next frontier of marine industry marketing,” Levesque said.