Skip to main content

Great Lakes Scuttlebutt publisher has a new name

Kyle Publications, publisher of Great Lakes Scuttlebutt magazine and the Marine Ad Network, changed its name to Kyle Media.

Kyle Publications, publisher of Great Lakes Scuttlebutt magazine and the Marine Ad Network, changed its name to Kyle Media.

The company said the decision was made to more accurately reflect the company’s expansion in recent years from a marine industry publisher to include an online marketing company as well.

“While Great Lakes Scuttlebutt remains the core of what we do, our online marketing success in the marine industry meant we needed our company name to better describe our expanded activities,” Kyle Media president Erik Kyle said in a statement.

Since its founding in 1992, Great Lakes Scuttlebutt has attracted an audience of Midwest boaters. However, as technology advanced and the number of online marine industry publications increased, Kyle saw an opportunity beyond print and online ads.

“We realized that marine industry companies were looking for a cost-effective way to advertise their products online,” he said. “And publishers were looking for ways to sell their unsold space to advertisers.”

Out of this came the Marine Ad Network.

“We are effective because we laser-target the customers our advertisers want to reach in the precise geographic location,” Kyle said. “Our publishers are happy because they get a paycheck every month for space that would otherwise be unsold or turned over to Google Adsense for minimal revenue.”

Another Kyle Media venture has been geo-fencing digital campaigns at marine events. The company places clients’ banner ads and videos on websites or social networks frequented by marine show attendees to drive traffic to their clients’ booths.

The timing of the name change coincides with the company’s 25th anniversary.

Related

01_DROUGHT

Open for Business

Despite drought conditions in the western United States, boating remains popular on Lake Mead and elsewhere.

1_OIL.PRICE

Crude Weakens and Gas Prices Ease

West Texas Intermediate crude oil fell below $100 per barrel yesterday, while gasoline and diesel prices have slipped from their June highs.

1_RFA.NIXON

RFA Hires Executive Director

Robert Nixon brings fishing-policy expertise and lobbying experience to the group’s efforts to preserve anglers’ rights.

Teaser-Graphic-6-29-22_2

2022 Women in the Industry Summit, Leadership Panel, Awards Ceremony & Reception

MONDAY, SEPTEMBER 26, 2022, MARRIOTT TAMPA WATER STREET, TAMPA, FL

DealerOutlook

Seabins Coming to Lake Erie

The devices, deployed as part of a pilot program, skim and collect debris from the water, including microplastics. Meanwhile, MBIA announces scholarship funds.

1_BOATSETTER

Boatsetter Reports Uptick in Rentals

The on-water experience company has seen triple-digit growth in pontoon and party-boat rentals, as well as fishing and yacht charters.

1_SMARTGYRO

Smartgyro Signs Distributors, Hires Sales Manager

The company said the three U.S. distributors, working with Bob Walker, will help expand its dealer network and brand recognition.

1_YEARGIN

The Upside of a Downturn

Economic challenges should push you to develop a strategy that helps you weather the storm and come out stronger on the other side.