In honor of its 20th anniversary this month, Great Lakes Scuttlebutt unveiled a refreshed design of its free boating magazine inside the winter "Boat Show" issue.
Under the leadership of publisher Erik Kyle and the art direction of designer Kate Komuniecki, a more modern, clean version of the magazine has been developed.
“We're ecstatic with the fresh, new look that Kate has brought to our publication,” Kyle said in a statement. “Our readership will find that the same content is now supplied in a much cleaner and more organized fashion.”
In addition to the new aesthetic, the magazine has been restructured by sections under headings such as New Products, Featured Articles, Featured Yacht Clubs, Fishing, Sailing, Boat Shows, Business to Business and more.
“In 2012, our hope is to be more accessible to as many boaters on the Great Lakes as possible,” Kyle added. “Although this redesign may make us look like a pay-for subscriber magazine, we find it very important to make sure people know that we are a free magazine. Because the readers are in love with their boating lifestyle they continue to buy our advertisers' products and we can continue to produce our publication.”