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Grow Boating and MRAA expand education efforts

Grow Boating Inc. and the Marine Retailers Association of the Americas are continuing to work together in their education partnership, developing marine-dealer education and training that will be offered online and at the Marine Dealer Conference & Expo in December in Orlando.

The two organizations have focused on leveraging the consumer research conducted by Grow Boating under its Discover Boating brand to create programs that help marine retailers improve their marketing, sales and customer service.

“The research we’ve conducted suggests marine businesses on the front lines of our industry could turn more first-time boat shoppers into buyers by understanding their unique needs and being well-armed to fulfill them,” said Carl Blackwell, president of Grow Boating, in a statement. “By partnering with MRAA, we can develop powerful educational resources that will give marine dealers the insight and tools to develop stronger relationships with these prospects and successfully guide them through a rewarding boat buying experience.”

For the 2018 MDCE, Grow Boating will sponsor the MRAA Special Presentation with Marus Sheridan, MDCE’s Pre-Conference Workshops and the MDE Show App. The MRAA will also produce a three-part e-learning course series called Grow Your Dealership with First-Time Boat Buyers.

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