Skip to main content

Grow Boating annual report sees solid gains

The 2007 Grow Boating annual report, highlighting the results of all the Grow Boating programs, including a 2007 financial overview, is now available online at www.GrowBoating.org


The report shows that 94 percent of the program’s funding last year came from boat and engine assessments. That accounted for about $12 million. Four percent of the funds came from the Rising Tide Fund and 2 percent were from accessory manufacturer contributions.

In 2007, 92 percent of the program’s money, about $12.5 million, went to marketing. Other funds were used for the water access task force, industry communications and governance and contributions to marine certification.

This year, Grow Boating hopes to raise $11.7 million through the Grow Boating boat and engine assessment and $1.05 million from additional sources, such as the Rising Tide contributions and from the NMMA boat and trade show contributions.

“Though industry sales are soft, there’s no question that Discover Boating is getting more people interested in boating. Boating participation numbers are up strongly the past two years. We know participation precedes purchase,” Thom Dammrich, president of the NMMA and Grow Boating, Inc., said this morning. “All of our metrics tell us Grow Boating is working. I hope everyone will take the time to read the annual report and share their feedback.”

It was reported that DiscoverBoating.com has experienced a 54 percent increase over the same time period last year, with 1.7 million visits recorded from October 2007 to date.

"Get Started in Boating" DVD distribution is up 476 percent over last year and was the most visited page on DiscoverBoating.com in April 2008.

Hot prospects directed through the lead system, which is offered to contributors of the Grow Boating Initiative, are up 316 percent year-to-date on average. The "Get Started in Boating" signup page and the Boat Selector Tool, another top-visited page, serve as the primary lead generation vehicles on the Web site.

The annual report also details financial information about the marine certification program, Discover Boating and the Water Access Alliance, formerly known as the Water Access Task Force.

— Beth Rosenberg

b.rosenberg@tradeonlytoday.com

Related

1_ROWE.OBIT

Indmar Co-Founder Dies at 95

A 20-year veteran of the U.S. Marine Corps, Dick Rowe dedicated himself to the recreational boating industry for more than four decades.

1_TRANSHIELD.ACQUISITION

Patrick Completes Transhield Acquisition

Patrick will provide support to the protective covering manufacturer and allow it operate independently in its current facilities.

Norm

Don’t Give Winter Shows a Pass

Local boat shows are one of the most effective ways to expose your dealership to new prospects and fill your sales funnel during the off-season.

1_PULSE.REPORT

DEALERS: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

1_MYSTICFIRE

Blaze Destroys Mystic Marine Facility

A four-alarm fire last night consumed at least two buildings and an undetermined number of boats at Seaport Marine in Mystic, Conn.

1_GULFCRAFT.EXPANDS

Gulf Craft Broadens Lineup

The Middle Eastern builder debuted its Majesty 72 and Silvercraft WA models at the Abu Dhabi Boat Show last week.

1_VISION.MARINE

Vision Marine Announces Battery Partnership

The production contract includes an initial purchase of 240 batteries from French manufacturer Negoy that will be used in 120 of Vision’s complete propulsion systems.