Hargrave Custom Yachts, a builder of custom yachts from 70 to 130 feet, recently expanded into the European market and will participate next month in its first Cannes International Boat & Yacht Show in France.

“Our marketing efforts over the years have been focused on the American buyer, but we foresee a strong future in international waters,” said Mike Joyce, CEO of Hargrave Custom Yachts.

“Our competitive edge in this new market is that we are an actual custom yacht builder, and I think Hargrave yachts would have great appeal to buyers who are seeking something different,” he added.

Hargrave will be represented at the Cannes show by Seas Yacht Marketing.