HeartLand Boating debuts digital edition

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The Waterways Journal Inc., a 125-year-old publishing company that offers recreational and commercial magazines aimed at the marine industry, published the first digital edition of HeartLand Boating magazine.

The June edition of the magazine, which covers pleasure boating on mid-America’s inland waterways, is available at www.heartlandboating.com.

The digital edition has the same material and design as the print edition. However, in the digital edition nearly all of the Web links are live and clicking on display ads will open new windows to the advertiser’s home page.

“This is an exciting accomplishment for our group,” publisher H. Nelson Spencer said in a statement. “It allows more readers to engage with us than ever before and also provides more visibility for our advertisers, who provide critical products and services for Heartland boaters.”

The print and digital editions of St. Louis-based HeartLand Boating will continue to be published eight times a year, monthly from March through October. Plans are for future issues of the digital edition to contain more interactivity, such as embedded video clips, and bonus content, such as image galleries, that don’t exist in the print edition.

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