Heineken, in partnership with the National Trust for Historic Preservation, the city of Miami and Indiegogo, is supporting the restoration of Miami Marine Stadium with its “Save your Seat” crowdfunding campaign.
Heineken is investing marketing resources to promote the campaign and matching as much as the first $20,000 that is contributed in the first two weeks.
Heineken’s #SaveYourSeat program will award select donors with actual seats that are being removed from the stadium to make way for renovation.
Miami Marine Stadium Park and Basin is home to the Progressive Insurance Miami International Boat Show, organized by the National Marine Manufacturers Association.
A massive concrete structure featuring more than 6,500 seats, Miami Marine Stadium was constructed in 1963 and is considered a monumental achievement in civic architecture and modern construction. On the edge of Biscayne Bay, it hosted events ranging from high-speed boat races to concerts featuring the biggest names in music.
Since 1992, when Hurricane Andrew greatly affected Miami, the stadium has been abandoned, with the exception of graffiti artists who have transformed it into their canvas.
Heineken is also planning on-the-water events, retail activations and a concert that will help raise awareness of the Miami Marine Stadium project.