TowBoatUS said it has partnered with Norwegian apparel outfitter Helly Hansen.
The 140-year-old company, which makes gear for sailing, skiing and outdoor work, will be the official clothing provider for TowBoatUS captains and crew next year.
“Helly Hansen invented the first flexible waterproof jacket for people who liked being in the elements, working offshore,” BoatUS vice president of towing Adam Wheeler said in a statement. “Our captains like being on the water all day assisting boaters, but they need to be protected.”
“Our brand’s heritage stems from the commitment to protect professionals out on the water and to help them stay and feel alive,” said Brady Barry, Helly Hansen’s U.S. marketing manager. “We’re very excited to outfit and work with such a well-respected company that aims to not only protect its captains from some of the harshest conditions, but helps thousands of recreational boaters get home safely each year.”