Home Port Marine Marketing, an international marine products development, publicity and promotion consultancy, acquired JWI, a Rhode Island-based marine marketing communications consultancy headed by Jock West.
West will join Home Port as a senior member of the client services team and director of business development. JWI's clients include Interlux, Awlgrip and Trumpy Yachts.
"We've worked closely with Jock West over the past two years on several marketing projects and, during that time, we all came to recognize that a combination of our two firms would significantly enhance the publicity, promotion, creative marketing ideas and media services we could provide to our industry," Home Port Marine Marketing COO David Pilvelait said in a statement.
The acquisition of JWI will also allow West to devote additional time to another project he's involved in as a principal - the resurgence of classic yacht builder Trumpy Yachts.
"The combination of Home Port and JWI is an excellent strategic fit that will offer expanded resources to all of our clients, boost recognition of Home Port as a leading provider of marketing services to the marine industry and increase opportunities for further growth," West said in a statement.