Home Port signs marine-marketing deal

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Home Port Marine Marketing has teamed up with design firm Identity Village of Jupiter, Fla., to offer marine products suppliers an assortment of creative marketing and branding services.

Home Port Product Identity Services will be headed by Identity Village president Frankie Pace.

"In our very competitive marketplace, there's no substitute for a well-executed product identity strategy. A weak strategy, or worse, no strategy, keeps good products off the shelf every day," said Home Port Marine Marketing COO David Pilvelait.

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