Michael Rickey is senior manager for Honda Marine, a division of American Honda Motor Co., Inc. Appointed to the role in April 1, Rickey oversees total sales, operations and application engineering activities for the U.S. region, competitive pricing, sales channel expansion, strategic advertising and promotional campaigns and enhanced communications with OEM and dealer channels.
Rickey has been an avid boater for more than 37 year and most recently served as senior manager, engines and export sales for the Honda Engines group. He was responsible for national sales, application engineering and operations for domestic Honda engine distributors and OEMs. He also oversaw export sales and operations for Honda Power Equipment and Honda Marine outboards.
Rickey started at American Honda in 1995 as an assistant manager for export sales. A decade later, he became national sales manager for Honda Marine and led the development of strategies and sales plans to achieve fiscal year, wholesale and retail sales objectives for the group for four years.
He holds a Master of Industrial Distribution focused in engineering and industrial distribution from Texas A&M University. He also earned a bachelor of arts in Spanish and Management from Angelo State University in Texas.
In other news, Will Walton, who most recently was assistant vice president at Honda Marine, was promoted to assistant vice president for Honda Power Equipment and his oversight includes Honda Marine.