Skip to main content

Honda Marine announces management changes

Michael Rickey is senior manager for Honda Marine, a division of American Honda Motor Co., Inc. Appointed to the role in April 1, Rickey oversees total sales, operations and application engineering activities for the U.S. region, competitive pricing, sales channel expansion, strategic advertising and promotional campaigns and enhanced communications with OEM and dealer channels.

Rickey has been an avid boater for more than 37 year and most recently served as senior manager, engines and export sales for the Honda Engines group. He was responsible for national sales, application engineering and operations for domestic Honda engine distributors and OEMs. He also oversaw export sales and operations for Honda Power Equipment and Honda Marine outboards.

Rickey started at American Honda in 1995 as an assistant manager for export sales. A decade later, he became national sales manager for Honda Marine and led the development of strategies and sales plans to achieve fiscal year, wholesale and retail sales objectives for the group for four years.

He holds a Master of Industrial Distribution focused in engineering and industrial distribution from Texas A&M University. He also earned a bachelor of arts in Spanish and Management from Angelo State University in Texas.

In other news, Will Walton, who most recently was assistant vice president at Honda Marine, was promoted to assistant vice president for Honda Power Equipment and his oversight includes Honda Marine.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .