Humminbird signs deal with online fishing club

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Online fishing club Fishhound is partnering with fishing electronics manufacturer Humminbird.

Fishhound members — including nearly 400,000 Facebook friends — will have instant access to Humminbird products and information, along with the opportunity to build points to test the company’s products.

Fishhound’s Product Showcase allows fishing-related manufacturers and service providers to seed the market and leverage the promotional power of the Web and the viral qualities of social media to instantly reach hundreds of thousands of hard-core anglers. The field-testing component of the Product Showcase already allows members to choose, test and review products from nearly 100 reputable brands, including Gary Yamamoto Custom Baits, Lindy, Carrot Stix, Snag Proof, Temple Fork Outfitters and Rat-L-Trap.

Through Fishhound’s points-based Field Testing program, members will be able to earn the opportunity to test Humminbird’s cutting-edge electronics. That, according to Fishhound vice president of operations Rick Patri, is huge.

“Humminbird is speeding into the 21st century of fishing,” Patri said in a statement. “From their portable units all the way up to the biggest thing in fishing electronics — 360 Imaging — we’re excited to offer our members the latest and greatest fishing electronics and field-testing opportunities.”

“We see this as a great opportunity to reach enthusiastic and engaged anglers,” Humminbird brand manager Jeff Kolodzinski said in a statement. “No other online fishing club can deliver what Fishhound can, so it was a no-brainer for us. What better way to instantly and repeatedly reach a half-million anglers, build real-world product feedback and continue to address the needs and wants of fishing enthusiasts across the country?”

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