Hurricane Salt Tackle renews deal with Redbone Foundation

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Hurricane Salt Tackle renewed its partnership with the Redbone Foundation for the next five years.

The relationship, which began in 1997, will serve as a launching pad for the new Redbone Foundation branding, along with Hurricane Salt Tackle’s continued support for Redbone’s mission “to catch a cure” for cystic fibrosis.

The Redbone by Hurricane brand of high-performance saltwater inshore and offshore rods has supported the Redbone Celebrity Tournament Series in its fight against the killer disease for many years through proceeds donated directly to the foundation. During the last 17 years, Redbone rods by Hurricane have raised more than $370,000 for the foundation.

“I recall the first time I picked up a Hurricane Redbone prototype rod,” tournament series founder Gary Ellis said in a statement. “The rod looked, felt and responded like a tournament rod, but at three times less the cost. I knew instantly that we had a rod worthy of the Redbone name.”

The tournament series was founded in 1988 by Gary and Susan Ellis, parents of a daughter, Nicole, who was diagnosed with the disease in 1984, and it helps the Cystic Fibrosis Foundation fund research to seek a cure.

From one small tournament in Islamorada in the Florida Keys, the Redbone has grown into 25 tournaments spanning both coasts of the United States, Mexico and the Bahamas and attracting the participation of film and TV celebrities, sports greats and world-class anglers, all sharing the goal of “catching” a cure for CF.

During the last 21 years, Redbone has contributed more than $10 million to the Cystic Fibrosis Foundation.

As part of their joint relationship, the Redbone by Hurricane saltwater rod series is launching a new Redbone brand mark to help celebrate the new 5-year contract.