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IBEX 2012 VIDEO: Interview with social media expert Gaspare Marturano

Soundings Trade Only associate editor Reagan Haynes and senior reporter Chris Landry talked at IBEX with social media expert Gaspare Marturano about the marine industry's improved use of social media, the keys to jump-starting social media avenues and how to maintain them.

Click play to watch.

He also explains why a type of social media might work for one company, but not another.

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