iboats.com, the Web site for "everything boating," is celebrating its 10-year anniversary this month.
“When iboats.com first started, many people in the boating industry were nervous about how the Internet might hurt dealers’ boat sales. Many thought that the Web might completely disintermediate or at least significantly disrupt the existing dealer sales channels,” said Bruno Vassel III, co-founder and CEO, in a statement.
“What has become abundantly clear, however, is that the boating consumer views iboats.com and the Internet as an important additional tool for their research and preparation before purchasing a boat,” he added.
In the last 10 years, iboats.com has served tens of millions of individual boaters.
Salt Lake City-based iboats is a privately held corporation that focuses on building the sales and profits of marine retailers, and providing new- and used-boat information and e-commerce to consumers.