Skip to main content

IMBC 2012: Speaker talks about ‘chain of excellence’

ORLANDO, Fla. - “If it were easy, everybody would be doing it,” said David Mulvey, a facilitator at the Disney Institute, during his keynote address today at the International Marina & Boatyard Conference.

Mulvey said Disney achieves its goals through a chain of excellence: leadership excellence, cast (employee) excellence, guest satisfaction, and financial results and repeat business.

Excellent leadership starts with a vision and creation of a shared purpose; employee excellence is driven by culture — a culture of friendliness, good attitude and excellent training, he said. Guest satisfaction is achieved by exceeding guests’ expectations and paying attention to detail.

“We create happiness by providing the finest in entertainment for people of all ages,” he said.

That results in good financial results and repeat business, he said.

Mulvey said businesses such as marinas and boatyards can achieve a competitive advantage by identifying an unworked trend, by being leaders in their field, by word-of-mouth referrals, by always improving standards and by taking care of their employees.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .