IMBC 2020: Association of Marina Industries rebrands

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The Association of Marina Industries announced a rebranding initiative at the opening of its annual International Marina and Boatyard Conference yesterday.

AMI unveiled a new logo that it calls “Wake.” AMI’s Mark Amaral said the logo works well for “traditional and digital marketing.”

AMI also proposed a new tagline: “Educating &and Connecting Marina Professionals.”

The rebranding will also bring together AMI, its International Marina Institute subsidiary and the International Marina and Boatyard Conference. The education arm will now be known as the Association of Marina Industries Training Institute, and IMBC will be renamed the Association of Marina Industries Conference & Expo. With everything linked to AMI, it creates a single focused brand for the association.

AMI will introduce the new branding in the coming months.

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