IMBC adds product floor demos

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The International Marina & Boatyard Conference will offer its exhibitors the opportunity to conduct live product demos on its exhibit hall floor for the first time.

The conference, produced by the Association of Marina Industries, will take place Jan. 29-31, 2014, at the Greater Fort Lauderdale/Broward County Convention Center in Fort Lauderdale.

Participating exhibitors will be provided with a microphone and sound system, as well as ad space in IMBC’s conference program, on its website and within IMBC’s promotional materials.

“This is different from our seminar presentations,” AMI chairman Gary Groenewold said in a statement. “These are short, live demonstrations of how a specific product works. Attendees will gather around the exhibitor’s booth to watch the live demonstration. They will have time to ask questions and talk about the product during show hours. Plus, the extra marketing within IMBC’s materials are a nice bonus.”

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