The International Marina Institute's sixth annual fall conference - with the theme "Increasing Marina Profits in the New Economy: From Surviving to Thriving" - will be held Oct. 23-25 at the Sheraton Suites Cypress Creek in Fort Lauderdale, Fla.
Those who attend will hear industry veterans and outside experts present ideas and strategies that will encourage people to think creatively about their businesses and provide ideas for new revenue streams.
The strategies include a partnership that earned one marina more than $100 million, a new dock renovation that lowers maintenance and operating costs, and how the proper use of social media has helped two marinas widen their customer base.
The conference also will include a session on current market conditions in reference to obtaining credit and how marinas can receive loans in today’s economy. Participants also will learn how to value their marinas to make effective changes, how training employees can increase profits and how customer service has changed since the recession.
“It is important for IMI to spread the word about successful business practices and provide a place where industry members can be a part of meaningful conversations, share ideas and learn tools to improve their businesses,” says Jim Frye, president and chairman of the Association of Marina Industries. “This conference will do just that.”