Public relations from the National Marine Manufacturers Association generated more than 3,500 stories during the winter boat show season.

The group spent $4.2 million in advertising, supporting 27,000-plus digital, print and broadcast ads at outlets including Esquire, Canadian Yachting, The New York Times, USA Today, The Wall Street Journal, Reuters, The Street, and LinkedIn

Social channels drove over one million engagements and 950,000 video views.

Check out a video compilation outlining the NMMA’s marketing efforts.