Industry mourns co-founder of W.D. Schock - Trade Only Today

Industry mourns co-founder of W.D. Schock

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Betty Schock, co-founder of W.D. Schock Corp. with her husband, Bill, in 1946, has died, according to the company’s website.

“Betty was an integral part of the W.D. Schock Corporation,” the website said. “For over 66 years Bill and Betty have provided joy for many sailors.”

Bill worked on design and production and Betty managed the office and developed the firm's marketing strategy, according to the site.

Betty is responsible for creating the iconic "S" used on numerous Schock boats and products.

“Betty and Bill thoroughly enjoyed racing and cruising the boats they built,” the site read. “This family orientation is a constant throughout the history of the firm.”

The company was the first boatbuilder to make a production fiberglass boat — a sailboat known as the Lehman 10, according to the site.

Three other fiberglass one-design boats followed — the Snowbird, Sabot, and Schock 22.

The company also introduced designs that made sailboats less expensive to own, making the lifestyle more available for a wider range of buyers.

“Up until the advent of fiberglass only the very rich could own a sailboat,” the site reads.

Services for Betty are scheduled to be held in mid-August and will be announced at a later date. Click here to read the announcement of her passing.

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