Industry mourns passing of NMMA president Jeff Napier

Publish date:
Jeff Napier was a pioneer in establishing a voice for the marine industry on Capitol Hill. Photo by Cathy Rick Joule

Jeff Napier was a pioneer in establishing a voice for the marine industry on Capitol Hill. Photo by Cathy Rick Joule

Jeff Napier, the first president of the National Marine Manufacturers Association, died at his home in Italy after suffering from Parkinson’s Disease. He was 78.

"He was very important to me," retired NMMA boat show vice president Cathy Rick-Joule told Trade Only Today. Rick-Joule, who kept in touch with Napier and his family after he retired, visited them many times in Rapallo, Italy, and Carefree, Az.

"Jeff cared so much about people and was always so generous with his time," Rick-Joule said. "He was a great leader and my life was better for having him as a mentor and a real friend."

As president of the NMMA from 1980 to 1998, Napier was credited with tackling several issues facing the boating industry on Capitol Hill, including the luxury tax — a 10 percent excise tax implemented on sales of boats, among other items, implemented in 1990.

Napier helped lead a three-year battle that eventually led to the Congressional repeal of the tax, according to a 1993 article in The New York Times.

In the story, Napier highlighted the devastation the tax had inflicted on the industry.

“It's hard to be elated when our own government activity created a loss of 30,000 American jobs and destroyed dozens of companies in the process," Napier said in the article. "And the revenues weren't there. For every dollar that was collected on the luxury tax, we estimated the federal government paid out $5 for each dollar collected in unemployment benefits and other costs caused by layoffs. Then, too, a contracting economy brought sales that were subject to the tax to a virtual standstill, causing unemployment, plant closings and foreclosures in the marine industry.”

Napier said in a press release in 1994 that boat manufacturing jobs were up 27 percent since the repeal of the tax — which is still widely recalled and referenced in the industry, including by MarineMax CEO Bill McGill in a call this morning to discuss quarterly financial results.

The tax triggered a 70 percent drop in sales on boats costing more than $100,000, the NMMA said at the time. Napier helped the NMMA make a case to Congress that repealing the tax would put production-line employees back to work.

"Repealing the tax did what we said it would do,” Napier said in the statement. “People are getting their jobs back."

In 1964, Napier started his career in the recreational boating industry as a lawyer and lobbyist for the Boating Industry Association, according to the National Marine Manufacturers Association.

As the lawyer for BIA, Napier performed much of the legal work to merge the association with the National Association of Engine and Boat Manufacturer to create the NMMA.

At its inception, NMMA had 450 members, two offices, a $3 million budget, and produced four boat shows.

By the early 1990s, the association had close to 1,800 members, a budget of more than $30 million, a Washington office, state lobbyists, and more than 20 boat shows that it produced annually.

“A friend, colleague and mentor, Jeff was a visionary who helped push the boating industry forward in so many ways,” said NMMA executive vice president Ben Wold. “Jeff understood the need for the boating industry to own and control major boat shows to give the industry a voice in how they were produced, and also saw how shows’ revenue could support other industry initiatives and ultimately grow boating. He was always so supportive of NMMA members and its staff, and a mentor to so many of us who have enjoyed long careers in the boating industry.”

A strong industry advocate, Napier argued two boating industry cases before the U.S. Supreme Court and created the original boating industry political action committee, increasing recognition of the industry as a player in Washington.

Napier helped establish the direction for the Uniting the Industry for Growth campaign, which provided dealers an open forum to meet with manufacturers to discuss sensitive issues, including warranties and dealer agreements.

He also convinced the NMMA board to fund extensive research programs, which exposed challenges the industry was facing and identified the steps that needed to be taken to turn it around, and planting the seeds for Grow Boating.

Napier won the NMMA Hall of Fame Award in 2003.

“Jeff’s leadership played a key role in the growth and success of NMMA, devoting his entire career to bettering the boating industry and community,” said NMMA president Thom Dammrich, who took over the role of president in 1999 after a brief interim term served between Dammrich and Napier by industry leader Sylvan “Ham” Hamberger.

“He reached out to me often during my tenure as NMMA president to share his experience and insights; caring deeply about the industry and the people long beyond his tenure at NMMA,” Dammrich said. “On behalf of NMMA, we offer our deepest sympathies to Jeff’s family on their loss.”


Yanmar Names Power Solutions Division Manager

Carl J. Micu will oversee sales and the development of long-term growth plans.

Lippert Components Rebrands

The company’s core line of marine, RV and commercial products, including Lewmar and Taylor Made, will be branded as Lippert.

‘A Strong Finish to a Strong Year’

Booming demand for boats continued as the year ended, with the industry posting the highest number of sales since 2007.

Culture Summit 2.0

Correct Craft will gather “organizational culture drivers” for its second summit, which will take place virtually March 3.

Quick Hits: January 22, 2021

B.A.S.S. now taking noms for ‘21 Bassmaster High School All-American Fishing Team and Yacht Sentinel teams with Fountaine Pajot to equip its lineup with connected boat technology.

Teak Isle Expands Operations

The Florida-based manufacturer purchased a 45,000-square-foot facility and two additional CNC routers.