Infiniti launches luxury boat project - Trade Only Today

Infiniti launches luxury boat project

Author:
Publish date:

Car marker Infiniti is embarking on a project to create a boat modified around a QX engine and designed with the luxury, performance and craftsmanship of its flagship SUV.

infiniti_0727

“The genesis for the Infiniti QX-powered luxury boat project came about when a group of us were talking about our full-size SUVs standing as the perfect luxury tow vehicle — capable of carrying tons of weight, and lots of people and their cargo, in style,” Infiniti Americas vice president Ben Poore said in a statement.

“So what better object to tow than a boat custom-outfitted to QX-inspired standards, starting with its powerful, but fuel-efficient, engine and continuing with semi-aniline leather on the seats, XM satellite radio system with NavWeather and Bose speakers, and signature Infiniti analog clock,” he added.

The first step in the Infiniti luxury boat project is under way with the extraction and maritime prep of the QX engine. With assistance from Infiniti engineers and training managers, a team of automotive technical training program students from Tennessee Technical Center in Nashville and Nashville State Community College removed the 5.6-liter engine and 7-speed automatic transmission from a 2011 Infiniti QX.

Infiniti donated the rest of the vehicle to Tennessee Tech for continued use in their automotive curriculum.

“It's great to involve students from the local community in this project, especially since Infiniti QX engines are manufactured in nearby Decherd, Tenn.,” added Poore. “It's our hope that someday students in these automotive programs who will learn from the Infiniti QX we donated to the technical center will go on to work at our company or Infiniti retailers' service departments.”

With the engine removal completed, the Infiniti QX-powered luxury boat project is now being prepped to debut by next boating season.

Related

E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.