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Infinity Fabrics unveils rebranding effort

Infinity Fabrics said it is preparing for growth by updating its logo, brand look and website to align with the future of the company.

Infinity Fabrics, a leader in woven vinyl surfaces, said it is preparing for growth by updating its logo, brand look and website to align with the future of the company.

After spending several years refining its Luxury Woven Vinyl product, the Georgia-based company said it has gained traction in the marine industry, with the product being used as flooring and wall coverings.

With its patented backing system, Infinity said it has completely redefined marine flooring. The durable, UV and stain resistant surface stays cool and clean, is soft underfoot, and doesn’t mold or mildew like traditional recreational flooring, the company said.

“We’ve developed the perfect floor covering for places where carpet never made sense,” Infinity owner Steve Couch said in a statement. “For manufacturers, dealers, installers and even DIY-ers, our Luxury Woven Vinyl flooring has become the top choice because of its many design and color options, and its enhanced performance.”

The company said it has seen demand increase significantly during the past few years, and Couch said he is ramping up production.

“The flooring is assisting sales on new models while boosting resale value on refurbished models,” he said. “It’s a win for the bottom line and a win for the boat enthusiast who deserves one less thing to worry about.”

Infinity said it will release a new line of upholstery and a line of bimini tops in the coming months. Along with increased production and a bevy of new products comes a new look for the company.

Infinity will be introducing a new logo and updating all of its materials with a brand look that better aligns with the future of the company.

Infinity said its new logo was designed to reflect the premium nature of the product and the elegant recreational lifestyle sought by boat enthusiasts.

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