U.K.-based Iris Innovations, a manufacturer of marine camera systems, this week announced that it opened an office in Fort Lauderdale, Fla. The office will be run by Mark Edwards, head of North American operations.
“We understand the importance of the Florida market for our success in the United States,” managing director Carl Hitchcock said in a statement. “Our new office will allow us to have easy access to major boat shows and key dealers, and focus on driving awareness of our brand.
“We are supremely confident that Mark is that right person to have in place to oversee both sales and technical support for the regions, and know his technical experience, existing contacts and local knowledge will be a huge benefit.”
A nearly 20-year-old company, Iris Innovations builds on-board camera equipment for the marine industry, emergency services and commercial marine industries.