Italian government played key role in Genoa show

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The Italian Trade Agency supported the local marine industry by helping to organize a more international 54th Genoa International Boat Show than in past years.

The ICE collaborated with UCINA Confindustria Nautica to organize a delegation of 40 foreign dealers and 68 trade journalists, for a total of 108 from 30 countries. The group scheduled 500 meetings with 50 participating exhibitors and 960 press matches.

“The participation of such a large and mixed foreign delegation has allowed many business meetings and trade press conferences to take place, thus expanding the opportunities of Italian exhibiting companies,” ICE general manager Roberto Luongo said in a statement.

The effort contributed to “strengthening the boat show's international image and positioning, for the benefit of our entire boating industry and its exports,”Luongo said.

The Genoa show was held Oct. 1-6.

Countries represented included the United States, Germany, India, the United Arab Emirates, Brazil, Russia, Spain and China.

"One of the strengths of this year's edition was the fact of giving the boat show a more international flavor,” UCINA general manager Marina Stella said. “The essential support of the Italian Trade Agency has allowed us to provide a service targeted especially at those exhibitors, which, alone, would be unable to sustain the investments required to have a presence abroad.”


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