Skip to main content

Italian marketing firm relocates to Switzerland

The Italian marketing firm Sand People Communication added a new public relations team, redesigned its website and logo and relocated its headquarters to Switzerland.

The firm named Elisa Corti and Silvia Montagna to the team that will work with Alexander Razinkov — who is in charge of PR in Russia — and Adriana Zambon, who is in charge of special activities in Italy.

Corti has extensive public relations expertise in Italy and Montagna comes from a background in journalism at the Italian magazine Barche.

Starting early next year, the new team will issue press releases directly.

Corti is handling public relations for Porto Montenegro, Arcadia Yachts, Hodgdon Yachts, Floating Life & Yacht Plus, Christian Grande Yacht Design, Gamma Yachts and Sailogy.

Montagna is in charge of public relations for Benetti, Otam, Oceanic Yachts, Tankoa, Numarine and IMS Shipyard.

Sand People also has introduced a revamped website and 2015 logo.

“We plan everything around service to our editors,” Sand People founder and CEO Gianluca Poerio said in a statement. “We are positively obsessed with editors, everything and anything we do is for them — no job is too small — our time is for them, with no compromises — except on very windy days, when we have to go windsurfing ... me in particular!”

Related

Employees Assume Ownership of Imtra Business

Creating an employee stock ownership plan (ESOP), the New Bedford, Mass.-based company has sold ownership rights to its employees.

Raymarine Cyclone Radars Win Good Design Award

The company’s next-generation, open-array radar design won the 2021 global design award in the “research and technology” category.

Brunswick Announces Winners of Sustainability Awards

The new program recognizes excellence in sustainable, responsible practices among Brunswick employees and teams.

Eager Anticipation

The industry awaits the debut of the integrated Discover Boating Miami International Boat Show

Multihull Mover

With two new 28-foot models, Aquila continues to maximize the presence of power catamarans in the broader marketplace

A New Space Jam

Boaters want bigger, more powerful multifunction displays, and designers are innovating to meet the demand

Nothing but Net

The SeaPen portable dry dock makes storage easier for the increasing number of outboard-powered boats

Upgrading a Marina Management System

Technology can help streamline marina operations, increase revenue and optimize the guest experience

High-Tech Vision

The latest advancements in low-light cameras make it safer to navigate when visibility wanes