International Yacht Collection launched its new website to complement its global brand, which the company rolled out in October during the Fort Lauderdale International Boat Show.
“If not presented in a straightforward manner, yacht brokerage, charter, the business of charter, new construction and yacht management can seem extremely complex and difficult to navigate,” IYC president Bob Saxon said in a statement. “When we took on the challenge to revamp IYC’s site, our most critical criteria was to present these subjects in a visually elegant way while conveying the most essential information.
“Of course, with nearly a half billion dollars in yacht brokerage, on average, and more than 40 yachts available for charter, we basically redefined how to categorize our central listings. The result is the use of website cascading. Our customers — and the worldwide yacht brokerage and charter communities — simply select their subject, and the world’s featured yachts stream to their computers.”
IYC said the new look, feel and tone of its website emphasizes that it represents an international clientele and supports these efforts with offices and personnel in ports across the seas.