Jester Communications, the developer of award-winning mobile apps for the marine industry, developed a custom app for the Chaparral and Robalo boat brands.
The app, which runs on the iPad platform, provides a tool for boatbuilders to communicate with dealers and for dealers to manage leads and sales with customers, according to Jestercom.
“Our goal was to develop an iPad app that would provide each dealership access to all information in regard to our product line in a user-friendly format,” Chaparral Boats and Robalo Boats president Jim Lane said in a statement. “We believe this powerful yet intuitive interface will help our dealers sell more effectively in today’s challenging environment.”
Using the Jestercom Application Management system, the dealership can synchronize and manage leads end to end through the selling process.
The app permits the boatbuilder to manage what information goes to which dealers, see analytics about the ways dealers are using the app and how the app is having the most impact for end customers, as well as synchronizing leads across dealer networks. It also has a mechanism for distributing brochures, videos, logos, images and other marketing materials to dealers, as well as product alerts and service bulletins.
“The dealer app provides a tool for boatbuilders to increase sales and brand loyalty through enhanced communication with the dealer network, keeping the brand relevant with updates, alerts, sales tools, info packets, and visuals sent to mobile devices,” said Jester Communications president Jared Jester said.
Jestercom apps have been honored with awards that include the National Marine Manufacturers Association Innovation Award, the Marine Marketers of America Neptune Award and the National Favorite Website Award.
Jester and Lane were at the International BoatBuilders’ Exhibition and Conference Oct. 2-4 in Louisville, Ky.