JL Marine Systems said it has partnered with Land ‘N’ Sea Distributing as its exclusive Canadian distributor. Land ’N’ Sea works with more than 2,500 marine dealers, retailers, service centers and specialty shops throughout Canada.
JL Marine Systems said in a statement that the partnership would “provide easy access” to its Power-Pole line of shallow-water anchors and accessories while increasing its footprint across Canada.
“We are very much looking forward to this new relationship with Land ’N’ Sea Distributing as we expand the Power-Pole brand to markets outside of the USA,” said Robert Shamblin, vice president of JL Marine Systems, in the statement. “Land ’N’ Sea’s commitment to customer centricity and desire to get people on the water aligns with our company values and mission.”
Land ‘n’ Sea Distributing’s mission is to “put people on the water,” added Graham Toms, category manager of Land ’n’ Sea, in the statement. “With the addition of Power-Pole shallow water anchors, we can now offer an integrated package for our customers. We are able to provide our dealers with a complete marine system solution with Power-Pole shallow water anchors, Motor Guide trolling motors and Lowrance devices.”
With increased distribution, JL Marine plans to “create more synergy” between Power-Pole products and Lowrance. In July 2018, JL partnered with Lowrance for the introduction of the “NMEA2000: CM2 to NMEA2000” integrated gateway.
“This gateway puts JL Marine’s C-Monster 2.0 protocol in a Lowrance device, allowing people to have the convenience of C-Monster’s wireless technology until manufacturers adopt the CM2 technology set within their products,” the statement said.