Johnson Outdoors buys Waypoint Technologies - Trade Only Today

Johnson Outdoors buys Waypoint Technologies


Johnson Outdoors Marine Electronics Inc. acquired the assets of Waypoint Technologies, maker of LakeMaster, a brand of high-definition electronic lake charts.

The asset purchase includes Pro Map Technologies, the LakeMaster proprietary inland water survey techniques and bathymetric data processing technology, providing future exclusivity of an expanded portfolio of LakeMaster digital maps for Humminbird fishfinders.

Details of the transaction were not released.

“We know that whether you’re fishing for fun or in professional competition, it’s all about catching fish,” Kelly Grindle, senior group vice president of marine electronics and watercraft for Johnson Outdoors, said in a statement.

“That’s why we’re focused on innovation that gives anglers a real and meaningful edge out on the water. LakeMaster is the perfect complement to our marine electronics portfolio, which is known for pioneering innovation like Humminbird Side Imaging Sonar technology and the Minn Kota i-Pilot for wireless hands-free steering and boat positioning,” Grindle added. “Importantly, LakeMaster joins us as a leading regional brand that now will have the resources to soon expand its geographic mapping coverage and realize its nationwide growth potential.”

LakeMasterwill continue to operate from its facility in Little Falls, Minn., and be integrated within the Marine Electronics business, which includes the Minn Kota, Humminbirdand Cannonbrands, as well as Geonav.

Waypoint and Pro Map staff will become Johnson Outdoors Marine Electronics employees.

Johnson Outdoors Marine Electronics Inc. is a wholly owned subsidiary of Johnson Outdoors Inc.

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