Johnson Sails Inc., better known as JSI, is rebranding its retail store with the name Island Nautical.
“The renaming of the store comes with hope of attracting new boaters unfamiliar with the JSI name,” the St. Petersburg, Fla.-based company said in a statement. “Traditionally catering to the local sailboat industry and sailboat owners, Island Nautical will offer services and equipment for powerboaters, as well. The manufacturing side of the business will retain the JSI name.”
Island Nautical will mark the name change July 23 with a grand opening and open house.
Along with the name change is a new store manager Tim Stodola. He formerly was the sales manager at Doyle Ploch Sailmakers.