JRL Ventures unveils rebranding effort

JRL Ventures LLC said it has a new name, Design Concepts, to manage non-marine affairs.
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JRL Ventures LLC said it has a new name, Design Concepts, to manage non-marine affairs.

The company said the goal of the name change is to leverage the strength of the Design Concepts product services and to align its corporate and product identities.

JRL Ventures LLC said it will continue to do business as Marine Concepts, and now Design Concepts, servicing clients in the marine and non-marine industries.

JRL Ventures LLC, under the new Design Concepts name, will continue to provide design, engineering, tooling and composite manufacturing to its established customer base while developing new clients. The company provides services to manufacturers in the aerospace, entertainment composite, simulation, wind, automotive, transportation and architectural industries.

"Effectively we are leveraging the phenomenal success of the Design Concepts product offerings," president Matt Chambers said in a statement. "With over 100 customers, we felt it was a good time to capitalize on the momentum of our product."

Design Concepts said it has adopted its new name as a statement of the value of its products and said it is delivering on this promise with a synergistic, two-pronged approach. First, Design Concepts will continue to offer and expand on its design and engineering services. Second, Design Concepts' offerings will complement the design service and offer composite tooling and customer support.

"In conjunction with our aggressive development and service strategies, we have been pursuing the development of a strong identity that will accurately represent our company and its services to our clients and prospects," Chambers said. "While our company name is changing, all core elements of the organization will remain the same. Design Concepts will continue to provide our customers with the outstanding and reliable products and services the company is known for. We will maintain our strong partnerships with industry organizations.”

The company also has adopted a new corporate identity, including a new logo and visual identity, and a new website: www.designconcepts-us.com. The company said the changes are effective immediately, and all future business activity will be undertaken with the new name.

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