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Nimbus Group Appoints VP

1_NIMBUS

The Nimbus Group yesterday announced that it appointed Justin Joyner vice president of Nimbus Boats USA. The company also said it established new offices in Annapolis, Md.

Joyner previously served as powerboat manager for Beneteau America. Nimbus said in a statement that he will implement the company’s growth strategy in the North American market. Joyner will report to Nimbus Group CMO Michael Bohm

“Growth is a highly prioritized strategic target for the Nimbus Group, and to succeed it is crucial for us to grow on the North American market, the single largest and most important boating market in the world,” Jan-Erik Lindström, CEO of Nimbus Group, said in the statement. “Justin brings a genuine understanding for and knowledge about how the North American market works, which is crucial for achieving long-term commercial success there.”

“Nimbus Group has a lot to offer the American market,” Joyner said. “With an impressive product portfolio relatively unknown to American consumers and ready for market introduction, we will be in an enviable position to focus on the important stuff — developing long-lasting relationships with dealers and customers.”

Nimbus Boats includes the Alukin, Aquador, Bella, Falcon, Flipper, Nimbus and Paragon brands.

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