KCS International Inc., parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, selected the Milwaukee-based agency BVK for interactive work that includes new websites for both brands, social media and search engine marketing.
"The need for new websites and online strategy is bigger than ever with how rapidly technology is changing," KCS marketing director Russ Davis said in a statement. "With a well-structured online presence, it will be easier for our customers to navigate the site to find the products they are seeking, create opportunities for them to interact with the company and ultimately raise perceptions and expectations of the brands."
BVK was chosen because of its seven-year relationship with the company and the interactive work it recently did for other clients in the travel and leisure industries.
The new websites will be unveiled Sept. 12-13 during the KCS dealer meeting in Oconto, Wis.