KCS International hires marketing firm

Author:
Updated:
Original:

KCS International Inc., parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, selected the Milwaukee-based agency BVK for interactive work that includes new websites for both brands, social media and search engine marketing.

"The need for new websites and online strategy is bigger than ever with how rapidly technology is changing," KCS marketing director Russ Davis said in a statement. "With a well-structured online presence, it will be easier for our customers to navigate the site to find the products they are seeking, create opportunities for them to interact with the company and ultimately raise perceptions and expectations of the brands."

BVK was chosen because of its seven-year relationship with the company and the interactive work it recently did for other clients in the travel and leisure industries.

The new websites will be unveiled Sept. 12-13 during the KCS dealer meeting in Oconto, Wis.

Related

Registration for Outdoors Conference Opens

The Outdoor Recreation Roundtable’s June 1-2 virtual conference will include speakers and presenters from government agencies and ORR member partners.

Yamaha Sees Double-Digit Growth in Q1

The marine segment was up 7.4 percent, driven by demand for outboards in North America and Europe but tempered by supply-chain logistics.

Orion Announces SafetyPro Training

The factory-authorized courses are designed “to educate retail associates on how to match a boater’s type of boating with the different signal kits that we offer.”

A Truce on Tariffs?

The E.U. will suspend the June 1 increase of its retaliatory tariffs and agreed to negotiate with the U.S. to end steel and aluminum tariffs.

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.