Kellogg trade show takes ‘paperless’ orders


Kellogg Marine Supply's dealer trade show wrapped up Friday and, for the first time, organizers made it a "paperless" show.

Around 300 manufacturers exhibited at the event, held Nov. 19-20 in the Premiere Ballroom of the MGM Grand at Foxwoods in Ledyard, Conn. The show has run for more than two decades and this year exhibitors were given electronic tablets for taking orders on the show floor.

"This is the first time we've done a paperless show," said Bob Staehle, vice president of new business development for Old Lyme, Conn.-based Kellogg Marine, which is owned by Brunswick Corp. "It speeds up the order process."

The move was well-received by the exhibitors who spoke to Soundings Trade Only.

"It's been great. I hate paper," said Matt Anderson, manager of direct corporate and field sales for ProMariner, a manufacturer of battery chargers, inverters and galvanic isolators.

Staehle said he was pleased with the turnout of around 2,400 attendees. "The tone of the customer is very good," said Staehle. "We're very happy."

Mark Curry, vice president of shore power components manufacturer Furrion, said all of the orders he took were with new dealers.

"This show brings in most of the dealers in the Northeast," he said.

With the boating season wrapped up for winter in this part of the country, Staehle and others have their sights set on next season. "I feel confident that parts and accessories will be very strong next year," said Staehle.

— Michael LaBella


Tommy’s Slalom Shop Adds Dealer

Boulder Boats has locations in Nevada, Arizona and California.

Trade Only Today Returns Tuesday

The daily e-newsletter will not publish Monday, Jan. 18, in observance of Martin Luther King Day.

Mercury and Crownline Make Supply Pact

Under the agreement, Mercury will be the exclusive outboard and sterndrive supplier for the boatbuilder.

Sea Tow Makes Executive Appointment

Thomas Spina, who has more than 25 years of maritime experience in a variety of roles, was named vice president of franchise operations.

Quick Hits: January 15, 2021

IBEX seeks proposals for session topics; Sensible Yacht Cordage changes hands

Godfrey Marine to Host Virtual Showcase

The event is to take place Jan. 23 and will include Godfrey pontoons and Hurricane deckboats.

Boat Shows Throttling Up

2021 is bringing a new paradigm to the winter boat show season.

Correct Craft Plans Expansions

The moves will allow additional growth for Nautique, Supreme, Ingenity and Watershed Innovation.