Kellogg trade show takes ‘paperless’ orders

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Kellogg Marine Supply's dealer trade show wrapped up Friday and, for the first time, organizers made it a "paperless" show.

Around 300 manufacturers exhibited at the event, held Nov. 19-20 in the Premiere Ballroom of the MGM Grand at Foxwoods in Ledyard, Conn. The show has run for more than two decades and this year exhibitors were given electronic tablets for taking orders on the show floor.

"This is the first time we've done a paperless show," said Bob Staehle, vice president of new business development for Old Lyme, Conn.-based Kellogg Marine, which is owned by Brunswick Corp. "It speeds up the order process."

The move was well-received by the exhibitors who spoke to Soundings Trade Only.

"It's been great. I hate paper," said Matt Anderson, manager of direct corporate and field sales for ProMariner, a manufacturer of battery chargers, inverters and galvanic isolators.

Staehle said he was pleased with the turnout of around 2,400 attendees. "The tone of the customer is very good," said Staehle. "We're very happy."

Mark Curry, vice president of shore power components manufacturer Furrion, said all of the orders he took were with new dealers.

"This show brings in most of the dealers in the Northeast," he said.

With the boating season wrapped up for winter in this part of the country, Staehle and others have their sights set on next season. "I feel confident that parts and accessories will be very strong next year," said Staehle.

— Michael LaBella

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