Industry marketing veteran Wanda Kenton Smith formed a new marketing consulting practice, Kenton Smith Marketing. The new venture is an evolution of Kenton Smith Advertising & Public Relations, Kenton Smith said.
Kenton Smith has tapped former agency staffers as independent contractors available on an “as needed” basis, and is also establishing a network of professional colleagues for strategic collaborations.
She plans to focus her energies moving forward on marketing consulting, branding, advertising/media, public relations and promotions, editorial writing/editing, industry diversity development and other related turnkey marketing initiatives.
“While I have thoroughly enjoyed the agency business and working with great teams over the years, market conditions dictated that the business model change,” said Kenton Smith. “Clients today want and need experienced marketing specialists who can deliver world-class services, without the higher fees associated with heavy overhead and operating expenses.”