Skip to main content

Kenton Smith starts new consulting venture

Industry marketing veteran Wanda Kenton Smith formed a new marketing consulting practice, Kenton Smith Marketing. The new venture is an evolution of Kenton Smith Advertising & Public Relations, Kenton Smith said.

Kenton Smith has tapped former agency staffers as independent contractors available on an “as needed” basis, and is also establishing a network of professional colleagues for strategic collaborations.

She plans to focus her energies moving forward on marketing consulting, branding, advertising/media, public relations and promotions, editorial writing/editing, industry diversity development and other related turnkey marketing initiatives.

“While I have thoroughly enjoyed the agency business and working with great teams over the years, market conditions dictated that the business model change,” said Kenton Smith. “Clients today want and need experienced marketing specialists who can deliver world-class services, without the higher fees associated with heavy overhead and operating expenses.”

Click here for the complete release.

Related

1_AVIKUS

Avikus Debuts Autonomous Navigation

The company will demonstrate ‘Neuboat’, an autonomous phase-2 navigation solution for recreational boats at this year’s FLIBS.

1_IAN_ROUNDUP

Scope of Ian’s Devastation Emerges

Southwest Florida’s marine industry businesses are ensuring the welfare of their people well before the cleanup even begins.

1_MERCURY.MARINE

Mercury Marine Receives Environmental Award

The company was recognized in the large business sustainability category by Wisconsin Manufacturers and Commerce.

1_MARINEMAX

MarineMax Closes IGY Marinas Acquisition

The deal adds 23 megayacht marinas, the Trident superyacht membership and management platform and Fraser Yachts and Northrop & Johnson to the company’s portfolio.

1_CGFOUNDATION_IAN_PHOTO

Coast Guard Foundation Activates Emergency Relief Program

The nonprofit is providing support to Coast Guard members and families impacted by Hurricane Ian.

1_TORQEEDO

Torqeedo Announces New Leadership

Fabian Bez assumes the CEO role while Heiko Veitmeier comes on board as CFO.

1_ABA

ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.