L.L. Bean, lobsters and the new economy - Trade Only Today

L.L. Bean, lobsters and the new economy

Author:
Publish date:

To ensure a supply for her lobster-roll chain and a supermarket line of lobster products, Linda Bean, an heiress to the L.L. Bean fortune, has spent millions to acquire and upgrade three wharves and buying stations, as well as a processing plant, on Maine's mid-coast.

She now plans to open a "lobster academy" for chefs, is seeking to trademark new names for lobster products and is pushing for the state's lobster catch to be certified as sustainable by a London-based environmental group, according to an article in The New York Times.

Her goal, she said, is to save Maine's most iconic industry by ending its dependence on Canadian processors and, under her Linda Bean's Perfect Maine label, to mass market Maine lobster.

Click here for the full article.

Related

VIDEO: IBEX Interviews

Trade Only Today talks with Ron Huibers of Volvo Penta of the Americas, Huw Bower of the Brunswick Boat Group, Don Hopkins and Bill Szekesy of QMI Group, and Brad Burton of Albin Pump Marine LLC.