Skip to main content

Land ‘N’ Sea Sees Hybrid Show Success

1_LandNSea

Land ‘N’ Sea Distributing said its hybrid approach to trade shows in 2021 is paying dividends, with attendance up nearly 20 percent at its annual event at the Mohegan Sun Expo Center in Connecticut and overall sales up 30 percent from last year’s record show season.

After announcing earlier this year that its Marine & RV Dealer Trade Shows set for Las Vegas and Ohio would go forward as virtual events — with select shows to be held in-person — the Brunswick Corp. division sees its hybrid show format as a long-term solution for trade shows into the foreseeable future.

“Our successful virtual experience format combined with an in-person show this year was delivered flawlessly by our incredibly talented team [and] our hybrid solutions have enabled our dealers to engage with our leadership team and recognize our commitment to them,” said president Mike Conners in a statement. “Going forward, we will focus on both physical and virtual shows to maximize the opportunity to engage with our customers who prefer in-person shows and those who prefer to engage with us virtually.”

Paul Eliades, proprietor of Fred Chall Marine in Freeport, N.Y., agreed.

“Thank you to Land ‘N’ Sea for being the distributor that continues to invest in inventory when others were cancelling purchase orders. Not only did their efforts pay off and make them look like rock stars, but their dedication has resulted in them becoming an extension of our business and we thank them for that partnership,” Eliades said. 

Related

FUTURE-ANGLERS

FAF Brings New Anglers into the Fold

The nonprofit organization will leverage Giving Tuesday on Nov. 29 to raise funds for its grassroots fishing and boating participation efforts.

1_NAOS.YACHTS.EXPANDS

Naos Yachts Plans New Offices

The San Francisco Bay area location will expand the dealer’s midcoast footprint and help grow its Groupe Beneteau, Lagoon, Neel, CNB Yachts, Four Winns and Wellcraft brands.

1_THANKSGIVING

Trade Only Today Returns Monday

The e-newsletter will not publish Thursday, Nov. 24, and Friday, Nov. 25, in observance of the Thanksgiving holiday.

CORRECT-CRAFT-ORPHANAGE

Correct Craft Gives Back

Employees spent a day serving at the Florida United Methodist Children’s Home, impacting more than 500 kids in need.

1_GH.ELECTRIC.HOIST

GH Motion Launches All-Electric Lift

The GH70e mobile boat lift is powered by a modular solar/battery system and has a 65-ton capacity.

1_PULSE.PING

Dealers: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

1_NMMA-CANADA

NMMA Canada President Steps Down

NMMA Canada president Sara Anghel is leaving the recreational boating trade group after nearly 15 years of service.

1_DEALER.OUTLOOK

Ohio Ordered To Get Serious About Algae

Many are applauding a judge’s proposed consent decree that will serve as a roadmap to address western Lake Erie’s chronic algal blooms.