Landfall names CFO and digital marketing director

Marine outfitter and safety expert Landfall named a new chief financial officer and a digital marketing director.
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Marine outfitter and safety expert Landfall named a new chief financial officer and a digital marketing director.

Frederick Lorthioir is the new CFO and John Stanton was named to the new position of digital marketing director at the Connecticut-based company.

Lorthioir joined Landfall in August 2014 and was previously a director of finance for TIAA; Stanton was a digital media specialist at Path Interactive.

Lorthioir will manage finance and assist in strategic planning at Landfall. The company said he brings more than 30 years of finance, accounting and managerial experience.

During a 27-year career at TIAA, he held various roles in its corporate finance and planning division. His responsibilities included accounting, budgeting and forecasting for both the corporate and non-pension product-line finance teams, including leading finance for TIAA’s Tuition Savings 529 programs, cost leadership teams, and the public affairs and marketing division.

Landfall said Stanton brings an extensive background in digital marketing. As a digital media specialist at Path Interactive, he was responsible for developing media strategy and executing campaigns for e-commerce clients that included iBuyOfficeSupply.com, Dale Carnegie Training and Similisan.

Previously he spent more than a decade as vice president of marketing and operations for Charity GolfTech and TeeTimeWatch, where he oversaw digital marketing and operations.

Stanton will lead the development and management of the overall digital business and strategy for Landfall.

“Landfall is committed to expanding the company’s customer base and increasing revenues, and we are thrilled to have two such experienced executives join our management team,” Landfall founder and president Capt. Henry Marx said in a statement.

“Fred Lorthioir is a hands-on and experienced financial manager with a proven track record of success at Landfall since his arrival in 2014. John Stanton has been developing powerful and effective digital media campaigns for more than a decade and will help us as we continue to move the Landfall brand into the digital age.”

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