Lexington Marine Group’s pontoon division said it added key personnel focused on new sales goals for the company that are designed to grow its expanding business in the segment.
“A core objective of the company is to create a sales and sales administration team that is laser-focused on our dealer network development and provide a broadened level of expertise on fleet sales and rental opportunities,” newly named national sales manager Art Jeffries said in a statement.
Lexington said Jeffries joined the North Carolina-based company in May to build the team and create the internal infrastructure to support the growing retail network. The company said his 37 years of experience in the marine industry provides the right mix of retail and wholesale knowledge to achieve a heightened dealer relationship and Lexington’s objectives moving forward.
The company also said Mike Usina, a 30-year industry veteran, has been appointed Southeast regional sales manager. Usina will be responsible for Florida, Georgia and Alabama.
Lexington said he has been responsible for sales and network development under many major boat brands in the past. In addition to his sales territory, Usina will be responsible for development of the company’s rental/fleet and government sales programs.
Steve Clothier joined the company in July as the Western regional sales manager, as well as director of dealer development. Clothier’s experience spans more than 30 years, primarily in the towboat segments. The company said his key objectives are to develop a new dealer network and create new training tools.
Lexington said the sales team rounds out with Dick Sellers, Marty Castle and Nick Banta joining the group, effective immediately. Sellers will manage the Midwest territory, Castle will cover the Northeast region and Banta will oversee the Mid-Atlantic states. The company said Sellers and Castle bring more than 60 years of pontoon-specific experience; Banta has been with the organization for more than a year in sales and marketing roles.
Lexington is hosting a new-dealer open house Oct. 10-13 in Wilmington, N.C., where it will debut new 2017 models and deliver a new business plan to retailers.